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CalumII 10-23-2018 02:22 PM

An interesting piece of data
 
One of the main ways I promote my teaching is through running Google ads. These bring in a small but steady stream of visitors to my website, and some of them even becomes students.



Every month Google sends me a breakdown of how my ads are doing, which I don't really look at as it rarely changes much. But this graphic caught my eye, especially the summary figure at the bottom.


https://imgur.com/a/uCYBN7B


Are these numbers what you'd expect? Why?

el gaitero 10-23-2018 02:32 PM

Re: An interesting piece of data
 
The wide disparity of the first 3 columns is...quizzical..to me. Not sure I understand the % at the top of each bar? % of what.?

Andrew Lenz 10-23-2018 03:31 PM

Re: An interesting piece of data
 
My bet?

Wedding planning. (Nothing to do with learning pipes.)

But, who knows, maybe I'm completely wrong and perhaps far more women are interested in learning the bagpipes than men.
:shrug:

Andrew

RJB 10-23-2018 04:13 PM

Re: An interesting piece of data
 
Quote:

Originally Posted by el gaitero (Post 1332121)
% of what.?

Although they don't add up to 100%, I'd suspect % of the total, give or take a few %.

el gaitero 10-23-2018 06:02 PM

Re: An interesting piece of data
 
Quote:

Originally Posted by RJB (Post 1332123)
Although they don't add up to 100%, I'd suspect % of the total, give or take a few %.

..ah,...yeah maybe. I wasn’t seeing that...

CalumII 10-24-2018 03:05 AM

Re: An interesting piece of data
 
Quote:

Originally Posted by Andrew Lenz (Post 1332122)
My bet?

Wedding planning.




Interesting thought. I do run separate ads for weddings and other gigs, so search terms like "bagpipe lessons", "learn bagpipes", "how to play bagpipes" etc will end up on this graph whereas "wedding bagpipes", "hire bagpiper", etc, should end up somewhere else.

CalumII 10-24-2018 03:09 AM

Re: An interesting piece of data
 
Quote:

Originally Posted by el gaitero (Post 1332121)
The wide disparity of the first 3 columns is...quizzical..to me.


I think adult beginners tend, in my experience at least, to be north of thirty on average. Plus this will include parents (I teach about 2/3 adults, 1/3 younger students on average) who will obviously also skew older especially by the time a kid is 8-12 years old or so.

Pip01 10-30-2018 08:49 AM

Re: An interesting piece of data
 




Greetings to Calum II and to All,


I am always... and pleasantly surprised... :) ... at the wide
range of people... young... old... male and female... that
are drawn to the music... and for what ever the reason.

(We may have something here. :)

Regards to All,

Pip01



bob864 11-02-2018 05:30 AM

Re: An interesting piece of data
 
My interpretation of the graph: young men want to learn bagpipes. Mothers help find lessons for their sons. Older people want to learn bagpipes.

johnsog 03-15-2019 08:19 AM

Re: An interesting piece of data
 
Then there are those who love the music but are not willing to don a kilt...


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