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Old 10-23-2018, 03:22 PM   #1
CalumII
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Default An interesting piece of data

One of the main ways I promote my teaching is through running Google ads. These bring in a small but steady stream of visitors to my website, and some of them even becomes students.



Every month Google sends me a breakdown of how my ads are doing, which I don't really look at as it rarely changes much. But this graphic caught my eye, especially the summary figure at the bottom.


https://imgur.com/a/uCYBN7B


Are these numbers what you'd expect? Why?
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Old 10-23-2018, 03:32 PM   #2
el gaitero
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Default Re: An interesting piece of data

The wide disparity of the first 3 columns is...quizzical..to me. Not sure I understand the % at the top of each bar? % of what.?

Last edited by Andrew Lenz; 10-23-2018 at 04:29 PM. Reason: Removed block quote of entire first post.
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Old 10-23-2018, 04:31 PM   #3
Andrew Lenz
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Default Re: An interesting piece of data

My bet?

Wedding planning. (Nothing to do with learning pipes.)

But, who knows, maybe I'm completely wrong and perhaps far more women are interested in learning the bagpipes than men.


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Old 10-23-2018, 05:13 PM   #4
RJB
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Default Re: An interesting piece of data

Quote:
Originally Posted by el gaitero View Post
% of what.?
Although they don't add up to 100%, I'd suspect % of the total, give or take a few %.
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Old 10-23-2018, 07:02 PM   #5
el gaitero
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Default Re: An interesting piece of data

Quote:
Originally Posted by RJB View Post
Although they don't add up to 100%, I'd suspect % of the total, give or take a few %.
..ah,...yeah maybe. I wasn’t seeing that...
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Old 10-24-2018, 04:05 AM   #6
CalumII
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Default Re: An interesting piece of data

Quote:
Originally Posted by Andrew Lenz View Post
My bet?

Wedding planning.



Interesting thought. I do run separate ads for weddings and other gigs, so search terms like "bagpipe lessons", "learn bagpipes", "how to play bagpipes" etc will end up on this graph whereas "wedding bagpipes", "hire bagpiper", etc, should end up somewhere else.
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Old 10-24-2018, 04:09 AM   #7
CalumII
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Default Re: An interesting piece of data

Quote:
Originally Posted by el gaitero View Post
The wide disparity of the first 3 columns is...quizzical..to me.

I think adult beginners tend, in my experience at least, to be north of thirty on average. Plus this will include parents (I teach about 2/3 adults, 1/3 younger students on average) who will obviously also skew older especially by the time a kid is 8-12 years old or so.
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Old 10-30-2018, 09:49 AM   #8
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Default Re: An interesting piece of data





Greetings to Calum II and to All,


I am always... and pleasantly surprised... :) ... at the wide
range of people... young... old... male and female... that
are drawn to the music... and for what ever the reason.

(We may have something here. :)

Regards to All,

Pip01


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Old 11-02-2018, 06:30 AM   #9
bob864
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Default Re: An interesting piece of data

My interpretation of the graph: young men want to learn bagpipes. Mothers help find lessons for their sons. Older people want to learn bagpipes.
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