An interesting piece of data

CalumII · 10-23-2018, 03:22 PM

One of the main ways I promote my teaching is through running Google ads. These bring in a small but steady stream of visitors to my website, and some of them even becomes students.

Every month Google sends me a breakdown of how my ads are doing, which I don't really look at as it rarely changes much. But this graphic caught my eye, especially the summary figure at the bottom.

https://imgur.com/a/uCYBN7B

Are these numbers what you'd expect? Why?

el gaitero · 10-23-2018, 03:32 PM

The wide disparity of the first 3 columns is...quizzical..to me. Not sure I understand the % at the top of each bar? % of what.?

Andrew Lenz · 10-23-2018, 04:31 PM

My bet?

Wedding planning. (Nothing to do with learning pipes.)

But, who knows, maybe I'm completely wrong and perhaps far more women are interested in learning the bagpipes than men.

Andrew

RJB · 10-23-2018, 05:13 PM

Quote:

Originally Posted by el gaitero

% of what.?

Although they don't add up to 100%, I'd suspect % of the total, give or take a few %.

el gaitero · 10-23-2018, 07:02 PM

Quote:

Originally Posted by RJB

Although they don't add up to 100%, I'd suspect % of the total, give or take a few %.

..ah,...yeah maybe. I wasn’t seeing that...

CalumII · 10-24-2018, 04:05 AM

Quote:

Originally Posted by Andrew Lenz

My bet?

Wedding planning.

Interesting thought. I do run separate ads for weddings and other gigs, so search terms like "bagpipe lessons", "learn bagpipes", "how to play bagpipes" etc will end up on this graph whereas "wedding bagpipes", "hire bagpiper", etc, should end up somewhere else.

CalumII · 10-24-2018, 04:09 AM

Quote:

Originally Posted by el gaitero

The wide disparity of the first 3 columns is...quizzical..to me.

I think adult beginners tend, in my experience at least, to be north of thirty on average. Plus this will include parents (I teach about 2/3 adults, 1/3 younger students on average) who will obviously also skew older especially by the time a kid is 8-12 years old or so.

Pip01 · 10-30-2018, 09:49 AM

Greetings to Calum II and to All,

I am always... and pleasantly surprised... :) ... at the wide
range of people... young... old... male and female... that
are drawn to the music... and for what ever the reason.

(We may have something here. :)

Regards to All,

Pip01

bob864 · 11-02-2018, 06:30 AM

My interpretation of the graph: young men want to learn bagpipes. Mothers help find lessons for their sons. Older people want to learn bagpipes.

10-23-2018, 03:22 PM	#1
CalumII Holy smoking keyboard! Join Date: Feb 2002 Location: London Town Posts: 5,061	An interesting piece of data One of the main ways I promote my teaching is through running Google ads. These bring in a small but steady stream of visitors to my website, and some of them even becomes students. Every month Google sends me a breakdown of how my ads are doing, which I don't really look at as it rarely changes much. But this graphic caught my eye, especially the summary figure at the bottom. https://imgur.com/a/uCYBN7B Are these numbers what you'd expect? Why? __________________ BagpipeTechnique.net Tunes from Donald MacDonald

10-23-2018, 03:32 PM	#2
el gaitero Holy smoking keyboard! Join Date: Feb 2005 Location: Estados Unidos Posts: 6,114	Re: An interesting piece of data The wide disparity of the first 3 columns is...quizzical..to me. Not sure I understand the % at the top of each bar? % of what.? Last edited by Andrew Lenz; 10-23-2018 at 04:29 PM. Reason: Removed block quote of entire first post.

10-23-2018, 04:31 PM	#3
Andrew Lenz Moderator Join Date: Nov 2001 Location: Santa Cruz, California Posts: 10,409	Re: An interesting piece of data My bet? Wedding planning. (Nothing to do with learning pipes.) But, who knows, maybe I'm completely wrong and perhaps far more women are interested in learning the bagpipes than men. Andrew __________________ Andrew T. Lenz, Jr. www.BagpipeJourney.com - Reference for Bagpipers "Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great." ---Mark Twain

10-30-2018, 09:49 AM	#8
Pip01 Holy smoking keyboard! Join Date: Apr 2005 Location: North America Posts: 3,216	Re: An interesting piece of data Greetings to Calum II and to All, I am always... and pleasantly surprised... :) ... at the wide range of people... young... old... male and female... that are drawn to the music... and for what ever the reason. (We may have something here. :) Regards to All, Pip01 __________________ My friends all know, With what a brave carouse...

11-02-2018, 06:30 AM	#9
bob864 Holy smoking keyboard! Join Date: Jun 2005 Location: South Carolina Posts: 9,291	Re: An interesting piece of data My interpretation of the graph: young men want to learn bagpipes. Mothers help find lessons for their sons. Older people want to learn bagpipes. __________________